Survey: PPC is getting harder — and AI is only saving 5 hours a week
Over 1.3K PPC experts confirm – platforms are harder to trust, AI isn’t the rescue many hoped for and the biggest threat is clients going in-house.
Articles & Source
AI citation data shows there is no universal top source for brands
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
5 Things I Learned About The Future Of Search From Liz Reid’s Latest Interview via @sejournal, @marie_haynes
Five takeaways from Liz Reid on AI agents, the future of Google Search, and why originality now matters more than ever.
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WebMCP: What It Is, Why It Matters, and What to Do Now
WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.
Why Tripadvisor still matters for local SEO in 2026
Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust.
How To Prove PR Business Value With UTM Parameters & GA4 via @sejournal, @gregjarboe
Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world.
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5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
9 Best Free SEO Courses in 2026
Learn from industry experts with these free SEO courses that teach you how to grow search visibility.
What Is Landing Page Optimization? And How to Do It
Improve conversions with proven landing page optimization best practices. Plus, see real examples.
How To Build A ‘Feed-Only’ Performance Max Campaign
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly.
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