Walmart Connect audiences come to Google Display & Video 360
Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.
Articles & Source
Amazon turns Alexa into a shopping agent — and an advertising platform
Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
How to estimate the traffic impact of SEO fixes
A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.
YouTube Brings In-App Sharing & Messaging To The U.S. via @sejournal, @MattGSouthern
YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019.
The post YouTube Brings In-App Sharing & Messaging To The U.S. appeared first on Search Engine Journal.
AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way via @sejournal, @DuaneForrester
Parametric memory and retrieval are two different problems with two different fixes. Most teams are solving the wrong one without knowing it.
The post AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way appeared first on Search Engine Journal.
What co-mentions reveal about the AI recommendation gap
Being understood by AI isn’t the same as being recommended by it. New research reveals the gap between the two.
Interviewing SEOs in an AI-first world
One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.
Google Is Building An Audience Loyalty Ecosystem
Google traffic is harder to come by. Its newest publisher features won’t bring it back; they’re built to reward loyal, engaged audiences instead.
The post Google Is Building An Audience Loyalty Ecosystem appeared first on Search Engine Journal.
UpdraftPlus WordPress Vulnerability Puts 3 Million Sites At Risk via @sejournal, @martinibuster
Vulnerability enables attackers to take control of affected WordPress sites and install malicious files.
The post UpdraftPlus WordPress Vulnerability Puts 3 Million Sites At Risk appeared first on Search Engine Journal.