Google Search gains information agents and improved agentic experiences
Google will continuously scan the web to give you updated information on your search – as an agent would do.
Articles & Source
Google Search now powered by Gemini 3.5 Flash
Google announced Gemini 3.5 Flash today and immediately it is now powering Google Search as the new default for AI Mode.
Google’s new intelligent Search box – its biggest change to the search box in 25 years
This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.
How to build custom SEO reports with Claude Code and Google Search Console
Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.
Google publishes guide to optimizing for generative AI search
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
Creating ‘Non-Commodity’ Content That Cuts Through The Noise
Google’s information gain patent is real. Commodity content can’t beat it. Here’s the practical content framework for search that still delivers value.
The post Creating ‘Non-Commodity’ Content That Cuts Through The Noise appeared first on Search Engine Journal.
How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric via @sejournal, @tonyadam
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack.
The post Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric appeared first on Search Engine Journal.
AI search loves listicles: What 25,000 URLs reveal about citations by Evertune
A review of 25,000 URLs yielded insights about the type of content most cited by ChatGPT and other popular large language models.
The night clerk
At 2:30 in the morning, the night clerk at the hotel is a great help if you’ve locked yourself out of your room. But if you want to complain about the hours of the gym, the hotel’s environmental footprint or even their late check-in policy, you’re almost certainly wasting their time. And yours. Every organization