Google’s AI Mode is citing Google more than any other site: Study
Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
Articles & Source
Google AI Mode Cites Itself More Often, With More Organic Links via @sejournal, @MattGSouthern
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
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Google contacts advertisers with a mandatory EU political ads deadline
Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.
How structured data supports local visibility across Google and AI
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
Break down data silos: How integrated analytics reveals marketing impact
Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse via @sejournal, @MattGSouthern
In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers.
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Why most video ads fail — and what video metrics actually matter
Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse via @sejournal, @brookeosmundson
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
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Google Says Disavow Links If You’re Conflicted And Need To Be Sure via @sejournal, @martinibuster
Google’s John Mueller confirmed that most sites don’t need to use a disavow file but if you need to be sure, do it.
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