Google publishes its first dedicated guide for YouTube audio ads
Google YouTube audio ads help doc, brings the format’s setup, specifications, and best practices into one place.
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Google Analytics adds campaign diagnostics for missing aggregate identifiers
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
7 best AI visibility tracking tools for agencies by need
The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.
OpenAI appears to be building chatbot-native ads that launch AI agents
A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.
Why every SEO team now needs a social topical map
Your YouTube channel may already have Google Search visibility you’re not measuring. Build a social topical map from those insights.
Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs via @sejournal, @slobodanmanic
Cloudflare and three rival browsers agreed on one protocol. That’s rare. It still only solves half of the agentic access problem.
The post Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs appeared first on Search Engine Journal.
AI makes SEO faster, but human expertise still wins
The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here’s why your Google Merchant Center feed is key to discovery.
Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse via @sejournal, @MattGSouthern
This week’s SEO Pulse covers expanded Search Console social reporting, Ahrefs’ AI-content ranking analysis, AI opt-out implications, and metadata guidance.
The post Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse appeared first on Search Engine Journal.
Why separating brand and non-brand campaigns improves ROAS
Strong ROAS can mask where your budget goes. Here’s how separating brand campaigns drives revenue growth and new customer acquisition.