Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.

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High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here’s how to measure what really matters.

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Google said « the changes mark the largest reduction in quality of service ‌at the world’s most popular internet search engine in its 29-year search history. »

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Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.

The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like appeared first on Search Engine Journal.

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From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.

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Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.

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The opposite of “I don’t know” isn’t “I’m certain.” No, the opposite is, “I’m not sure, but…” “I don’t know” is a conversation ender. It is almost never followed by a useful question. Instead, it’s a form of surrender. Teach me! Show me answer! Don’t make me figure it out. Most of all, let me

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AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.

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Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7

The post Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs appeared first on Search Engine Journal.

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Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.

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