If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar] via @sejournal, @lorenbaker

A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen.  Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than structured content and machine interpretation. If your CMS cannot…

Read More

Imagination is work

We spend most of the time we’re in school extinguishing imagination. “Will this be on the test?” is a much more common question than “What if?” We’ve been trained to do tasks in a factory. Imagination is a skill and it takes effort. It’s not useful to say, “I’m not imaginative.” It’s more accurate to

Read More