Sorry that it’s been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with existing martech platforms vs….
It’s a lazy amplifier. “Very” can modify almost any adjective, but it might not deliver our intended message. Putting it in front of a positive like “charming” or “kind” or “generous” can make it clear that we mean what we said, but more so. But, placed in front of a description of otherness, it can
If worrying about paying the mortgage gets you motivated to lean hard into the next project, don’t be surprised if that sort of fear arises every time you have hard work to do. If your goal is to teach the naysayers a lesson, remember that you’ll need to find people who you want to defeat
Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between the mobile and desktop versions of websites.
The post Google Updates Crawl Budget Best Practices appeared first on Search Engine Journal.
Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.
A recap of Litmus Live 2024, a multi-day virtual event packed with sessions and panels hosted by email marketing experts.
The post Litmus Live Recap 2024: Highlights From All Four Days appeared first on Litmus.
Discover the key differences between email deliverability and delivery rate, and learn how to optimize both metrics to boost your email marketing success.
The post Email Delivery vs. Email Deliverability: What’s the Difference? appeared first on Litmus.
Google said it is best practice to have all links present on both mobile and desktop versions.
Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers.
Best practices, key strategies and insights on using meta descriptions to enhance search visibility, user engagement and site performance.