OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.
The post ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together appeared first on Search Engine Journal.
Use Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit.
The post Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now appeared first on Search Engine Journal.
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.
The post AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk appeared first on Search Engine Journal.
Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show.
The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on Search Engine Journal.
Our world is shaped by contagious and competitive games. Along the way, we invent scoreboards that change the culture, and badges that we award to various players. An example: How did we end up with weddings that cost $200,000? It’s a great example of a runway cultural dynamic, a system within a system, a game
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop.
The post ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows appeared first on Search Engine Journal.
Who’s it for? This problem you’re solving–is it your problem or are you focused on someone else? I had a conversation with Rodrigo about his restaurant in Mexico: You can have your own conversation with a colleague: find the free tool at: theknot.chat
AI search pulls from more sources than most SEOs track. Here’s a tiered view of which data sources deserve your attention first.
The post Which Data Sources Should You Care About For AI Search? appeared first on Search Engine Journal.
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects.
The post Customer Lifecycle Goals: The Good, The Bad, The Ugly appeared first on Search Engine Journal.