How ad platforms count and report conversions differently
Your ad platforms don’t have to agree to be useful. Learn what different attribution methods are actually telling you.
Articles & Source
Google On Canonical Fixes; Mueller On Hidden Links And A/B Tests – SEO Pulse via @sejournal, @MattGSouthern
Google rolls out Search Console reports for social posts, updates product markup guidance, and warns against building separate markdown pages for AI.
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Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
Google Explains SEO Connection Of Site Quality To Non-Indexed Pages via @sejournal, @martinibuster
Google’s John Mueller says that overall site quality is more than just text. How users experience the page can define quality, too.
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Avinash Kaushik Says Renegotiate Now – SEO Fees 25% To 75% Lower via @sejournal, @gregjarboe
A contract built around activity always rewards more activity. Here’s how to renegotiate your agency SOW around judgment and verified revenue instead.
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Resources and focus
There are lots of things you can do, but it’s not clear you should. OpenAI has virtually unlimited resources. And in addition to building a chat-based AI, they chose to launch pretty good image generation, a basketball, a meme video generator (since cancelled), an upcoming speaker that actually moves around your house, and a myriad
Gemini 3.5 Pro Delayed Over Coding, Bloomberg Reports via @sejournal, @MattGSouthern
Google said it expected Gemini 3.5 Pro to roll out by now. It hasn’t shipped, and Bloomberg reports coding is part the delay.
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AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility via @sejournal, @lorenbaker
Learn why Reddit is essential for AI citation strategies. Discover how it impacts search visibility and business recommendations.
The post AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility appeared first on Search Engine Journal.
Google expands Performance Max product reporting across all networks
Google has expanded PMax product reporting to include all eligible networks, resulting in a one-time increase in reported metrics.
Google changes default Local Inventory Ads behavior
Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing « Local products » with a new filter.