The future of SEO: Why optimization still matters, whatever you call it
Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.
Articles & Source
How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape via @sejournal, @lorenbaker
Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success.
The post How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape appeared first on Search Engine Journal.
AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now via @sejournal, @hethr_campbell
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.
The post AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now appeared first on Search Engine Journal.
Agentic PPC: What performance marketing could look like in 2030
Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.
CMS Market Share Trends: Top Content Management Systems (Oct 2025) via @sejournal, @theshelleywalsh
The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth.
The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.
Why incrementality is the only metric that proves marketing’s real impact
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Google Says What Content Gets Clicked On AI Overviews via @sejournal, @martinibuster
Google’s VP of Search said which kind of content gets more clicks in AI Overviews.
The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search Engine Journal.
How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success via @sejournal, @hethr_campbell
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.
The post How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success appeared first on Search Engine Journal.
Why Authority In Online Communities Such As Reddit And Quora Matters via @sejournal, @rio_seo
416+ million users on Reddit weekly. 400+ million on Quora monthly. The question is do you have the right strategy to thrive in them.
The post Why Authority In Online Communities Such As Reddit And Quora Matters appeared first on Search Engine Journal.
The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise
Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.