How conversational AI is changing the economics of paid search
A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.
Articles & Source
Questions The CEO Should Be Asking About Their Website (But Rarely Does) via @sejournal, @billhunt
Bill Hunt reveals why CEOs must manage their websites like factories for digital value creation, not expenses buried in marketing budgets.
The post Questions The CEO Should Be Asking About Their Website (But Rarely Does) appeared first on Search Engine Journal.
Improve Any Link Building Strategy With One Small Change via @sejournal, @martinibuster
How you answer skeptical questions matters more than the questions themselves when links are at stake.
The post Improve Any Link Building Strategy With One Small Change appeared first on Search Engine Journal.
Five Ways To Boost Traffic To Informational Sites via @sejournal, @martinibuster
Five expert strategies for increasing visitors to informational sites and outperforming competitors.
The post Five Ways To Boost Traffic To Informational Sites appeared first on Search Engine Journal.
The thing about chess
In a typical tournament, you don’t score any extra points for winning with the fewest number of moves. Quickly isn’t the point.
Apple Safari Update Enables Tracking Two Core Web Vitals Metrics via @sejournal, @martinibuster
Apple’s updated Safari browser enables site owners to more accurately track critical Core Web Vitals metrics.
The post Apple Safari Update Enables Tracking Two Core Web Vitals Metrics appeared first on Search Engine Journal.
Google: Exact match keywords won’t block broad match in AI Max
Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
The enterprise blueprint for winning visibility in AI search
What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing technical debt.