What six perspectives reveal about demand generation in AI search
SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here’s what they agree on.
Articles & Source
Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering via @sejournal, @martinibuster
Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more.
The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.
How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology
The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying.
The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.
Your rankings aren’t telling you what your customers see
Customers don’t search in the controlled environment your SEO tools measure. That gap changes how you should interpret rankings.
You can’t demand the click if you won’t give the link
Publishers demanding citations and traffic from AI platforms should give the same credit to the data, research, and reporting they use.
As the crow flies
You’re not a crow, neither is your project. To get from a village in rural France to Los Angeles, the trip to London might be a tiny fraction of the distance from London to LA, but it takes more than half the time. It’s easy to imagine that every step in our journey proceeds at
The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell
Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations.
The post The AEO Playbook: How to Get Cited & Stay Visible appeared first on Search Engine Journal.
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
WordPress security update fixes 12 vulnerabilities. Security researcher: « nastiest one is a login screen XSS. »
The post WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability appeared first on Search Engine Journal.
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility.
The post I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today appeared first on Search Engine Journal.
Google to auto-upgrade automatically created assets to AI Max
Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.