Easily distracted and mildly interested
We can either accept that this is the state of our audience and plan appropriately… Or do the very difficult work of changing their state.
We can either accept that this is the state of our audience and plan appropriately… Or do the very difficult work of changing their state.
Jennifer is a marketer, project manager and impresario. We’ve worked together on projects, and it’s always a delight. She and I sat down to talk about the hard work of what’s next.
Strip the visual layer and a machine can still use a website. Strip the structure, as markdown does, and it can only read about it.
The post The Text-Only Version Of Your Website Strips Out The Wrong Layer appeared first on Search Engine Journal.
AI models are everywhere. The data you feed them isn’t. Mallory Gray of Skydeo explains why audience signals, not mention counts, decide who buys.
The post AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It appeared first on Search Engine Journal.
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
Google’s new system for catching AI content spam has already been deployed. This is why it may be a part of Google’s Spam Update.
The post Google Has Deployed A New AI Spam Detector Called SAFE appeared first on Search Engine Journal.
Google’s AI Overview links can lead to websites or AI Mode, and Search Console measures those interactions differently.
The post Google AI Overviews Have More Links, But Not All Reach The Web appeared first on Search Engine Journal.
B2B answer engine optimization improves your odds of appearing in the AI answers buying committees see.
I don’t believe we’re each born with a purpose. We have more freedom than that, the freedom to choose the impact we’ll make. Our work, though, does have a purpose. The change we seek to make. The people we’re here to make it for. When we commit to work with purpose, it transforms us as
The problem is with the “and.” (Often a ‘but’ in disguise.) I want to make the art I have in my head, and I want the market to love it. I want to have the wedding of my dreams, and I don’t want to worry about money, and I want my cousins and friends to