On pricing

  • Pricing is an exchange of value. This for that.

    But price is also a story.

  • When you have competition, your story doesn’t have to justify the absolute price, simply the difference between you and the next-best option.
  • Price is based on value, not on the cost of production.
  • Thanks to Baumol’s cost disease, productivity doesn’t always correlate with the price of…

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