Calls and clicks keep falling as Google Maps becomes the destination
New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Articles & Source
Google Search Console AI performance reports and Search generative AI control rolling out globally
After a few months of slowing rolling out these features, everyone should soon have access to them.
How To Restructure Your Marketing Team & Budget For The AI-Search Era
Three role changes and a budget rebalance can move a marketing team from invisible to cited in AI search results, no new headcount required.
The post How To Restructure Your Marketing Team & Budget For The AI-Search Era appeared first on Search Engine Journal.
5 steps to building Reddit authority for Google and ChatGPT visibility
Reddit can reveal why people choose, reject, or question a brand. Turn those insights into better content for organic and AI search.
Microsoft Advertising rolling out new design for advertiser console
Microsoft says it has « redesigned the navigation and enhanced tables for a more intuitive, efficient experience. »
How to map AI search prompts to every stage of the sales funnel
Your brand may win the shortlist and lose the buyer earlier. Map prompts to see where AI introduces, recommends, compares, or drops you.
Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better via @sejournal, @brookeosmundson
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes.
The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared first on Search Engine Journal.
Building an AI agent for ad management: The hard part isn’t the AI
Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
Google’s Mueller Shares Their Experience With Markdown For AI SEO via @sejournal, @martinibuster
Google’s John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown.
The post Google’s Mueller Shares Their Experience With Markdown For AI SEO appeared first on Search Engine Journal.
UCP Releases Spec Update With Schema Changes via @sejournal, @MattGSouthern
The Universal Commerce Protocol’s first spec release since April adds grocery readiness, lays groundwork for food and lodging, and brings schema changes.
The post UCP Releases Spec Update With Schema Changes appeared first on Search Engine Journal.