Your ROAS looks great — but is it actually driving growth?
High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide smarter spend.
Articles & Source
Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets.
The post Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse appeared first on Search Engine Journal.
How to optimize for keywords you can’t use
When legal, brand, or perception limits block key terms, use related keywords, anchor text, and title tags to capture demand anyway.
Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
The post Google’s Product Feed Strategy Points To The Future Of Retail Discovery appeared first on Search Engine Journal.
The second circle
What do your supporters tell their friends? That’s the unseen force behind every successful brand, movement or idea. Most people don’t care about you. They’re not listening to you, not wondering what you’re up to, and certainly not taking the time to seek you out. All you have is a small circle, your supporters. And
Google AI Mode in Chrome Gets Side-by-Side Browsing via @sejournal, @MattGSouthern
Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context.
The post Google AI Mode in Chrome Gets Side-by-Side Browsing appeared first on Search Engine Journal.
Microsoft makes it easier to import Google PMax campaigns
Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.
ChatGPT citations reward ranking and precision over length: Study
Heading alignment and narrow answers drive citations, while long, broad content underperforms, study finds.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows via @sejournal, @MattGSouthern
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.
The post ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows appeared first on Search Engine Journal.