What server logs reveal that SEO tools miss
Search engines leave behind a detailed record of every visit. Here’s how that data helps uncover hidden SEO issues at scale.
Articles & Source
Why 62% of AI citations don’t lead to brand mentions [Study]
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
Why your brand campaign may not be ready for AI Max
AI Mode eligibility isn’t enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
The AI Convergence Problem
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
The post The AI Convergence Problem appeared first on Search Engine Journal.
How to decide which AI search prompts to track
Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.
How To Build A Growth Marketing Team On A Startup Budget
What does a growth marketing team actually cost to build right in 2026? The answer depends entirely on who you hire first.
The post How To Build A Growth Marketing Team On A Startup Budget appeared first on Search Engine Journal.
None of it is important (and all of it is)
Steinbeck points out that the stars shine in the sky, regardless of the drama here on Earth. Perspective fools us into believing that our point of view is primary, but it’s not difficult to imagine a more distant (or closer) one that would change everything. The service at table 7 might not matter much to
The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem
Your CMO and CIO are both talking about AI agents, and solving completely different problems. Here’s the gap costing brands revenue.
The post The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem appeared first on Search Engine Journal.
What An AI Brand Audit Reveals About Your Locations via @sejournal, @hethr_campbell
Learn how an AI brand audit can improve your online presence and ensure accurate location information for your customers.
The post What An AI Brand Audit Reveals About Your Locations appeared first on Search Engine Journal.
Google Says Hyphenated Domain Names Are Okay For SEO via @sejournal, @martinibuster
Google says hyphenated domains are OK for SEO, challenging one of SEOs longest-running assumptions.
The post Google Says Hyphenated Domain Names Are Okay For SEO appeared first on Search Engine Journal.