Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
The post Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First appeared first on Search Engine Journal.
https://www.searchenginejournal.com/flat-traffic-no-budget-what-ziff-davis-jonathan-berthold-tests-first/593483/