How to prove paid social drives paid search demand
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
Articles & Source
Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent via @sejournal, @martinibuster
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks.
The post Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent appeared first on Search Engine Journal.
Create an AI Brand Visibility Report [+ Template]
Pair AI share of voice, citations, and sentiment with GA4 conversions in one report leadership can act on. Free template and Semrush steps included.
How to prepare your site for AI agents
AI agents browse, compare, and recommend on behalf of users. Learn how to make your site crawlable, readable, trustworthy, and easy to cite in AI-driven decision workflows.
Enrollment and learning
“Why are you taking this class?” That seems like a fair question. After tenth grade or so, it’s a choice, after all. One honest answer is, “I have to get a good grade to get to where I want to go.” That means certification, compliance, regurgitation. It means enrollment in the outcome, not the process.
The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.
The post The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing appeared first on Search Engine Journal.
Google Details Who Can License Its Search Data In Europe via @sejournal, @MattGSouthern
Google published eligibility rules, samples, and key dates for licensing ranking, query, click, and view data from EEA Search under the EU’s Digital Markets Act.
The post Google Details Who Can License Its Search Data In Europe appeared first on Search Engine Journal.
Google AdSense to change how it counts impressions: Begin-to-Render
This change is happening on February 17, 2027 and will result in a change in total impressions.
10 technical SEO audit mistakes that lead to bad recommendations
Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.
Google vs. Microsoft AI Max: What’s the same and what’s different
Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.