SEO strategy in 2026: how to build one (+ free workbook)
Create a modern SEO strategy that earns qualified leads across search and AI answers. Get a free workbook to make the six decisions that matter.
Articles & Source
SEO for a new website: A sequencing guide for your first 90 days
SEO for a new website is all about sequencing. This guide covers what to do before and after launch, plus how to show up in AI answers like ChatGPT.
What is query fan-out? How to find & optimize for subqueries
Query fan-out splits one AI prompt into a dozen or more subqueries. Learn how to find the ones that matter for your brand, and how to cover them.
Consider the AI tear down
Find a safe critic. Upload your essay, your book, your artwork, your business plan or your resume to Claude. Then, pick a critic. “Write a detailed, specific negative review that might appear on Amazon/in ArtNews/at a Ph.D defense/from a disappointed venture capitalist/from a recruiter” A few things happen. First, you’ll likely read some 1-star reviews
Replace the filters
Here’s a simple hack/reminder: If you buy something that has a filter or other part that needs replacing, create a recurring event in your calendar. Also mention where you store the extra filters, and include a link on where to buy more of them. Works for monthly dog meds, too. And… If you paint a
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern
Google Analytics adds campaign benchmarking, new data on ChatGPT’s index search index, and Google refiles its SerpApi claims with new terms.
The post ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse appeared first on Search Engine Journal.
Anthropic Reveals What The Watermark Is And How It Can Be Defeated via @sejournal, @martinibuster
Anthropic offers more details about its watermark including how it can be defeated.
The post Anthropic Reveals What The Watermark Is And How It Can Be Defeated appeared first on Search Engine Journal.
Short term dumb, long term smart
Culture provides scaffolding, and learning happens over time. The result is that we’re each capable of extraordinary feats. People can fly planes, ski down mountains, figure out how to use Photoshop or a solve a crossword puzzle. But… Most people only exhibit this skill when there’s months or years of exposure combined with cultural forces
Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model’s initial release.
The post Google Brings Gemini 3.7 Flash To AI Mode In Search appeared first on Search Engine Journal.
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
New data shows ChatGPT’s page-fetching bot is reaching sites that have disallowed it, and OpenAI’s own documentation explains why the file may not stop it.
The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first on Search Engine Journal.