Talent becomes media

Rivian has a new ad, starring Bill Murray. It’s not a great ad (more on that below) but the remarkable thing is that it features the quirky, beloved and scarce Bill Murray. Between the movie rights, music and Bill, they had to have spent many millions of dollars, and it doesn’t look like they bought

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Productive dissatisfaction

When focused on the things we can change, dissatisfaction is a powerful tool. Accepting everything else–the parts we can’t or won’t change–reserves our energy for the places where it’s useful. The tricky part is telling them apart and then focusing our agency and leverage on the useful. Solving problems for others is how we create

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