ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
Articles & Source
Emergency Brand Audit: What AI Says About Your Locations via @sejournal, @lorenbaker
GatherUp’s Annie Jackson and Jason Wertham show how to audit what ChatGPT and AI Overviews say about your locations, and which inputs change the answer.
The post Emergency Brand Audit: What AI Says About Your Locations appeared first on Search Engine Journal.
We Want Your Email Preferences: The New Approach to Opting In
Low email preference center usage is simply an awareness problem. Here’s how to get intentional about promoting your preference center.
The post We Want Your Email Preferences: The New Approach to Opting In appeared first on Litmus.
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years via @sejournal, @gregjarboe
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn’t tracking.
The post The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years appeared first on Search Engine Journal.
Household income exclusions spotted in Performance Max campaigns
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax’s automated optimization.
Semrush reviews: What people say about the platform
Semrush has over 6,300 online reviews across G2 and Capterra. Read a summary of the top themes seen across them.
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Google updated the review snippet structured data markup documentation with some new guidelines and examples.
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
7 reasons your SEO tests fail and how to fix them
Your SEO test showed a lift. But did your change cause it? Isolate incremental impact and know when a result is worth scaling.