USA TODAY overhauls audience strategy, citing search pressure
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
Articles & Source
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is via @sejournal, @gregjarboe
Getting surfaced in ChatGPT is the easy half. Three checks every retailer should run before connecting a fourth agentic commerce protocol.
The post Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is appeared first on Search Engine Journal.
SEO and PPC are sitting on each other’s best insights
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find)
Explore how to improve your brand’s visibility in AI search results and understand ranking discrepancies with traditional methods.
The post How To Measure Your Brand’s Visibility In AI Answers (And Fix What You Find) appeared first on Search Engine Journal.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
People Aren’t Leaving Google For AI. They’re Using Both via @sejournal, @MattGSouthern
Research shows how people can keep using Google while making fewer traditional searches and clicking through to fewer websites.
The post People Aren’t Leaving Google For AI. They’re Using Both appeared first on Search Engine Journal.
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
An end to fully open networks
If you have a phone, you can call anyone you like. The recipient doesn’t have to answer, but the network is an open API, available to anyone. The Bell System began as an actual networked system–many companies, using the same protocol, shared calls with each other. When Bell got greedy and stopped interconnecting, phone use
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.