Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn’t mean the text isn’t AI-generated.
The post What A Claude Watermark Can & Can’t Tell You About Authorship appeared first on Search Engine Journal.
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on Search Engine Journal.
Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs.
The post Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years appeared first on Search Engine Journal.
Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year.
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more.
The post ChatGPT Already Knows Who It’ll Recommend Before It Searches appeared first on Search Engine Journal.
