The reality of sunk costs

Culture is built on the stability of persistence. Pop musicians have farewell tours that last for decades. The local print shop is still there, reliably getting the job done. We want things that last. And yet… When it’s time for a company to raise another round of investment, the smart investor treats the new round

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The lab, the factory and the dentist

At the lab, they don’t know the right answer. They are explorers and scientists. If you’re not failing, you’re not trying hard enough. The work at the lab requires mutual support, shared information and a commitment to the process of discovery. At the factory, the answer is known. It’s productivity that’s being pursued. Do it

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Homo Habilis

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you a tool user or a tool maker?” Everyone uses tools. But only a few people, even with access to AI and systems of leverage, choose to make tools. Part of

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