Google Ads AI needs guardrails, not blind trust ft Mike Ryan
Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.
Articles & Source
Google Chrome launches new metrics to measure ad-heavy websites
Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.
The follow-up query: Rethinking SEO for conversational search
A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.
Meta Published 2 Documents About Muse And Only One Mentions Attacks via @sejournal, @slobodanmanic
Meta published two Muse documents on the same day. One never mentions risk, attack, or prompt injection. The other uses them 39 times.
The post Meta Published 2 Documents About Muse And Only One Mentions Attacks appeared first on Search Engine Journal.
Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar] via @sejournal, @lorenbaker
We go live with OpenAI (ChatGPT) on Sept 22, to help you understand how your business can sell products or drive leads on ChatGPT.
The post Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO appeared first on Search Engine Journal.
What happens before search strongly shapes the decision
Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget via @sejournal, @brookeosmundson
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.
The post ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget appeared first on Search Engine Journal.
AI Overviews and paid search: When to fight, influence, or generate demand
Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.
