OpenAI appears to be building chatbot-native ads that launch AI agents
A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.
Articles & Source
Why every SEO team now needs a social topical map
Your YouTube channel may already have Google Search visibility you’re not measuring. Build a social topical map from those insights.
Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs via @sejournal, @slobodanmanic
Cloudflare and three rival browsers agreed on one protocol. That’s rare. It still only solves half of the agentic access problem.
The post Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs appeared first on Search Engine Journal.
AI makes SEO faster, but human expertise still wins
The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here’s why your Google Merchant Center feed is key to discovery.
Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse via @sejournal, @MattGSouthern
This week’s SEO Pulse covers expanded Search Console social reporting, Ahrefs’ AI-content ranking analysis, AI opt-out implications, and metadata guidance.
The post Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse appeared first on Search Engine Journal.
Why separating brand and non-brand campaigns improves ROAS
Strong ROAS can mask where your budget goes. Here’s how separating brand campaigns drives revenue growth and new customer acquisition.
Google May Treat Search Box Pages As A Site Quality Issue via @sejournal, @martinibuster
Google said that spammed search box pages may become a site quality issue and dealt with as if they were hacked.
The post Google May Treat Search Box Pages As A Site Quality Issue appeared first on Search Engine Journal.
AI is building your digital experience. It’s also making it less accessible. by AudioEye
AI is generating more of the web, and it’s carrying the same accessibility gaps with it. Marketing has the leverage to close them
“That doesn’t work”
We transferred an idea from engineering to culture, but it’s incomplete. If you build a watch that doesn’t tell time, it’s fair to say it doesn’t work. But when a critic says, “that joke didn’t work,” after seeing a comic perform to a raucous audience, what they probably mean is, “that didn’t work for me.”