How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis by Citation Labs
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.
Articles & Source
Anniversaries
Birthdays are a little overrated. I’ve never met anyone who was more than a passive participant in their birth, but anniversaries represent a choice. Every year, we can commemorate a commitment we made and then decide to recommit. Anniversaries aren’t just romantic. The day you took the job, the day you started the practice, the
Build A Live Data Stack With MCP For Smarter Campaign Performance
Stop copy-pasting reports into ChatGPT. Build an AI stack with live data access, behavioral consistency, and team collaboration instead.
The post Build A Live Data Stack With MCP For Smarter Campaign Performance appeared first on Search Engine Journal.
Make Something Agents Want via @sejournal, @slobodanmanic
Is your website invisible to AI agents? Six companies just signaled the channel is real. Here’s the window that’s still open.
The post Make Something Agents Want appeared first on Search Engine Journal.
“In its larval state”
Thirty years ago, Cory Doctorow did an interview showing primitive inklings of the internet future (music, videos, etc.). At the time, it was easy to dismiss it as an irrelevant toy, and most people in power did just that. Around the same time, I wrote an article for Direct Marketing magazine outlining the future of
The Content Framework That Worked In 2019 Is Now Working Against You via @sejournal, @gregjarboe
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.
The post The Content Framework That Worked In 2019 Is Now Working Against You appeared first on Search Engine Journal.
Deindexing Reports Keep Coming, Google Sees Nothing Unusual via @sejournal, @MattGSouthern
Websites report pages being removed from Google’s index, while Google sees nothing unusual. How to separate real deindexing from ranking loss and reporting noise.
The post Deindexing Reports Keep Coming, Google Sees Nothing Unusual appeared first on Search Engine Journal.
99% might be enough (or not)
A 100-foot long boat that’s 99% complete is going to sink before it leaves the dock. That gaping hole is more than enough to do it in. On the other hand, a baked ziti that’s 99% as good as the best baked ziti ever made is exactly good enough to serve in any setting. Mediocrity
Google Ads automatically enrols advertisers in conversion-based customer lists
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Google Ads brings back Target CPA and Target ROAS naming
Google’s update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.