A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another. Choices that compound the problem instead of solving it. Digging a deeper hole, amplifying the damage and spreading the effects through space and time. We often try to justify previous

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GFI (and the alternative)

If you can provide the cheapest, fastest and best option, there will be a line out the door for your service or product. Most providers know, though, that good, fast and inexpensive are trade-offs. You will have trouble offering all three. And in a competitive marketplace, as soon as someone starts racing to the bottom

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