Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
Google search results increasingly exploited by « malvertising » ads spreading malware and phishing scams, researchers warn.
The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.
From past AI winters to present challenges: A look at AI’s evolution and its implications for search marketing strategies.
Key tactics to increase your brand’s presence in organic search results, drive higher engagement and boost customer trust.
Google’s Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job…
The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored
The post Why Google Indexes Blocked Web Pages appeared first on Search Engine Journal.