The race to the bottom feels inevitable…

but it isn’t. A company wants web traffic, so it dumbs down content, builds listicles and grows. But then others become even dumber or more convenient, so it has to race to keep up with them. Eventually, with nothing but junk, it fades away. A company builds a reputation for delivering useful permission-based email newsletters.

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A good worker

The truth is, I’m not a good worker. I’ve had very few traditional jobs, and my performance on typical tasks was poor. Work the exact hours, do precisely what’s asked, don’t ask questions and focus on what the boss wants. We modeled ‘good worker’ behavior in school. “Will this be on the test?” was the

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