Ana Kostic shared why “best practice” cost her client 40% of revenue.
Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.
Articles & Source
4 Google Ads settings and recommendations worth a closer look
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
Google publishes guidance for text disclaimers in Search ads
Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.
The State Of Search In 2026: Zero Click Searches At An All-Time High
AI Mode usage has plateaued, and search hasn’t been replaced. What Datos and SparkToro’s Q2 data actually says about the open web.
The post The State Of Search In 2026: Zero Click Searches At An All-Time High appeared first on Search Engine Journal.
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here’s how to uncover the missing signals.
Free Advanced Link Training Lessons via @sejournal, @martinibuster
One of the most advanced SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons.
The post Free Advanced Link Training Lessons appeared first on Search Engine Journal.
How topical authority spreads (and where it doesn’t) in ChatGPT [Study]
Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.
Keyword research meets prompt research: A smarter way to prioritize topics
Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.
Google Recommends Using 304 Status Code To Conserve Crawl Budget via @sejournal, @martinibuster
Google’s updated crawl budget documentation recommends serving a 304 response code to Googlebot for pages that haven’t changed.
The post Google Recommends Using 304 Status Code To Conserve Crawl Budget appeared first on Search Engine Journal.
Google’s AI Image Generation In Google Earth Literally Became Disastrous via @sejournal, @martinibuster
Google Earth’s AI image generator was rolled back after the internet used it to create realistic scenes of destruction.
The post Google’s AI Image Generation In Google Earth Literally Became Disastrous appeared first on Search Engine Journal.