Google tests Performance Max network controls with new Partners (Alpha) setting
Google is testing new PMax controls that let advertisers control ads showing on Search Partners and the Google Display Network.
Articles & Source
Google is AI Mode’s No. 2 most-cited domain: Report
Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches.
Where AI agents get stuck on your site
AI agents retrieve most B2B website content, but pricing often sends them to third-party sources. Learn why and how to fix it.
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
How Google May ‘Understand’ Unique Content
Long doesn’t mean valuable. Google normalizes for length. Here’s what its information gain patent says actually moves the needle.
The post How Google May ‘Understand’ Unique Content appeared first on Search Engine Journal.
Why Brand Positioning Is Now an AI Search Variable
AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
Google’s Mueller says long A/B tests won’t result in SEO demotions, contradicting official guidance that says they may be considered deceptive.
The post Google Says No SEO Penalty For Year-Long A/B Tests? appeared first on Search Engine Journal.
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here’s what that means for SEO.
GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
GA4’s AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong.
The post GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t appeared first on Search Engine Journal.