Google brings Gemini Omni video creation to Google Ads
Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready videos.
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Google expands direct booking for Local Services Ads
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
Google Brings Developing-Topic Link Carousels To AI Mode via @sejournal, @MattGSouthern
Google has brought its developing-topic link carousels to AI Mode, putting timely article links and Preferred Sources prominently inside AI responses.
The post Google Brings Developing-Topic Link Carousels To AI Mode appeared first on Search Engine Journal.
Google Local Services Ads will charge for some missed calls starting Oct. 1
Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.
How to turn an SEO backlog into a roadmap
SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog.
Why International SEO Needs Machine-Recognizable E-E-A-T via @sejournal, @motokohunt
AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize.
The post Why International SEO Needs Machine-Recognizable E-E-A-T appeared first on Search Engine Journal.
What 1.8 million Google Business Profiles tell us about local SEO success
Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.
When paid media optimization starts working against you
Cheap clicks can look efficient while producing weaker results. Learn how to connect paid media to sales, revenue, and profit.
Your Promo Code Field May Be Sending Revenue To Affiliates via @sejournal, @lorenbaker
An owned promo code page can keep purchase-ready shoppers away from coupon affiliates and recover revenue leaking from ecommerce checkout flows.
The post Your Promo Code Field May Be Sending Revenue To Affiliates appeared first on Search Engine Journal.
Your paid media ROAS isn’t 5x. Or 2x.
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.