Articles & Source
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google is confirming fewer and fewer search algorithm updates, but that doesn’t mean there is less ranking volatility.
Top 10 SEO expert columns of 2025 on Search Engine Land
AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.
The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce via @sejournal, @gregjarboe
OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook.
The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal.
Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
Review Of 2025: Highlights & Lowlights For SEO (& WordPress) via @sejournal, @martinibuster
2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026.
The post Review Of 2025: Highlights & Lowlights For SEO (& WordPress) appeared first on Search Engine Journal.
Warning labels
On poison and high voltage wires, the label clearly informs us that this can kill us, right away. For obvious reasons, these are important labels, and generally quite effective. On cigarettes, it’s clear that if you smoke long enough, you’re going to die, and probably not pleasantly. The warning labels haven’t been nearly as effective
Ahrefs Tested AI Misinformation, But Proved Something Else via @sejournal, @martinibuster
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
The post Ahrefs Tested AI Misinformation, But Proved Something Else appeared first on Search Engine Journal.
“It’s a bargain”
At some point, anything we buy feels like a bargain. Something needs to be worth more than it costs or we wouldn’t buy it. So, what makes what you offer a bargain? Is it that you’ve lowered the price, or have you increased the value?
Building blocks of marketing
The Method: Everyone who disagrees with you is right to do so–based on who they are and what they see Attention is priceless and trust is worth even more Marketing is the generous act of helping someone solve a problem Don’t find customers for your products, find products for your customers Permission is the privilege