Your best work

“Feels So Good” and “Chuck E’s in Love” were megahits. They transformed the careers of their creators. But any fan of Mangione or Jones will tell you that it’s far from their best work. Not even close. And yet, that’s what the crowds came to hear. In a long tail world filled with browsing, it’s

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All bananas are the same

Not just similar. Cavendish bananas (the usual kind here in the US) are all clones, each from a tree grafted from a tree grafted, all the way back, from the first tree of the species in the UK. There are problems with this. Sure, the banana is the most reliable fruit. The banana marketing folks

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Popular new ideas

They seem like they’ll spread to everyone and stick around forever. This almost never happens. In order to spread to everyone, they need to move beyond the people who are looking for a new idea. And that happens when existing users have a powerful reason to tell their friends. Not only that, but the idea

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