The future of SEO teams is human-led and agent-powered
The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.
Articles & Source
Google Uses AI To Group Queries In Search Console Data via @sejournal, @MattGSouthern
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks.
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Google Search Console adds Query groups
This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.
Search Engine Land Awards 2025: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2025.
AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs via @sejournal, @duchessjenm
Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines.
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Why a lower CTR can be better for your PPC campaigns
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
The Brands & Campaigns That Won Black Friday 2024 via @sejournal, @gregjarboe
The data shows Black Friday winners earned attention early, aligned with consumer research, and turned humor into measurable performance.
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The agentic web is here: Why NLWeb makes schema your greatest SEO asset
Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder — powering smarter discovery and visibility.
Automattic’s Legal Claims About SEO… Is This Real? via @sejournal, @martinibuster
Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO.
The post Automattic’s Legal Claims About SEO… Is This Real? appeared first on Search Engine Journal.
The Same But Different: Evolving Your Strategy For AI-Driven Discovery via @sejournal, @alexmoss
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.
The post The Same But Different: Evolving Your Strategy For AI-Driven Discovery appeared first on Search Engine Journal.