What you don’t know

Are entrepreneurs professionals? In professional fields, like law, medicine or accounting, it’s expected that you’ve done the reading. A professional has seen what has come before, understands the best practices and eagerly duplicates effective methods that have been shown to work. As our understanding of marketing, management and tech has grown, there’s been a rise

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More like itself

Every year, on the first weekend of the year, it’s probably worth replacing the dried spices in your pantry. The best, freshest spices still taste like the spice that’s on the label, but they taste more like themselves. That’s what successful brands and freelancers do as well. They relentlessly do the work to act more

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In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…

Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT, Claude, and Gemini to…

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