Advertisers are gearing up to hit Google with mass arbitration claims worth billions
Advertisers may soon have a new path to recover billions from Google as mass arbitration claims tied to its illegal monopoly rulings commence.
Articles & Source
Why topical authority isn’t enough for AI search
AI systems don’t just evaluate content. They choose between entities. Learn the nine-cell model that explains how selection actually works.
Claude Skills for PPC: How to turn one-off prompts into scalable systems
If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.
Shorter, Focused Content Wins In ChatGPT via @sejournal, @Kevin_Indig
Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data.
The post Shorter, Focused Content Wins In ChatGPT appeared first on Search Engine Journal.
Google Ask Maps is moving from listings to recommendations
New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced.
Google Ads MCC hacked? Here’s what to do immediately
Here’s a look at how an MCC hack unfolds, what attackers change once inside, and how teams can recover access and clean up the damage.
How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO via @sejournal, @rollerblader
Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels.
The post How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO appeared first on Search Engine Journal.
Google Lists 9 Scenarios That Explain How It Picks Canonical URLs via @sejournal, @martinibuster
Google’s John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another.
The post Google Lists 9 Scenarios That Explain How It Picks Canonical URLs appeared first on Search Engine Journal.
How Google’s removal tools work for SEO and reputation management by Erase Technologies
A practitioner’s guide to deindexing, removal requests, and managing client search results.
On pricing
- Pricing is an exchange of value. This for that.
But price is also a story.
- When you have competition, your story doesn’t have to justify the absolute price, simply the difference between you and the next-best option.
- Price is based on value, not on the cost of production.
- Thanks to Baumol’s cost disease, productivity doesn’t always correlate with the price of…