New Google help doc details Deal Ends annotations for Shopping ads
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
Articles & Source
New Google Ads help doc outlines corporate email rules
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
Google explains what advertisers should expect from Smart Bidding changes
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it.
The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People appeared first on Search Engine Journal.
The demand capture trap that’s making search more expensive
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
WordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster
A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens.
The post WordPress 7.1 Accessibility Change May Break Some Plugins appeared first on Search Engine Journal.
How to spot an emerging category in search data
Most trends fade. Some become entirely new markets. The difference is visible in search data if you know where to look.
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC via @sejournal, @navahf
AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers.
The post How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC appeared first on Search Engine Journal.
How SEO and PPC build trust across search: Case study
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
Google leadership changes with Jeff Dean out, Demis Hassabis role change and more
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.