MCP is making integration universally abundant, which ironically makes ecosystems even more strategic

If there’s been one perennial demand in martech, it’s integration. In survey, after survey, after survey, ad nauseum, marketers consistently ranked martech integration as a top 3 challenge. Often their top issue. Maybe just below procuring more budget. (For some reason, there’s never enough budget.) From the The State of the Marketing Operations Professional Trends

The post MCP…

Read More