Confused about donations

A suite at a New York Knicks game costs more than $30,000. Is that a donation to the team? Why do we differentiate between the money spent on a Super Bowl ticket and the check we write for a worthy cause? Does calling it a “donation” make it more valuable or less valuable to us?

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If they knew…

Some organizations and marketers thrive on the uninformed consumer. They seek out people who don’t know, and who aren’t particularly good at decision making. Others do their best work when the customer knows what’s up and is making an informed choice. Are you closing the sale or opening it? If your prospects knew everything you

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