Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
Articles & Source
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
Entities Are The Foundation Of Modern SEO
GEO is just entity SEO with a new name. The foundations haven’t changed in 15 years, but most brands still ignore them.
The post Entities Are The Foundation Of Modern SEO appeared first on Search Engine Journal.
Google To Bring New Video Understanding Tech To Ask YouTube via @sejournal, @MattGSouthern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
The post Google To Bring New Video Understanding Tech To Ask YouTube appeared first on Search Engine Journal.
Creative targeting is quietly fragmenting your Meta audiences
Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.
Google Trends adds category filters
You can now filter Google Trends by pre-defined categories, without having to enter a query.
YouTube Says Bigger Thumbnails Drove More Long-Form Views via @sejournal, @MattGSouthern
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search Engine Journal.
What makes a good listicle?
New research into 3,000 listicles reveals the signals associated with higher rankings — from freshness to explicit item counts.
What Happens To PPC When You Stop Managing Google Ads Through Google Ads via @sejournal, @siliconvallaeys
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid.
The post What Happens To PPC When You Stop Managing Google Ads Through Google Ads appeared first on Search Engine Journal.