Before You Shift SEO Budget to AI, Ask These Questions [Webinar] via @sejournal, @hethr_campbell

How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing: “What’s our AI strategy?” Your instinct might be to move fast, reallocate budget, start optimizing for generative search, and get ahead of the curve. But before you rewrite your entire roadmap, there’s a critical…

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Small changes to big systems

A hardcover book printed in 1925 is almost indistinguishable from one printed yesterday. It’s easy to think not much has changed. But book publishing isn’t about printing, and it’s a useful metaphor for the systems changes we’re seeing all around us. The book publishing system was based on scarcity. A successful bookstore was perfect. It

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