WebMCP: What It Is, Why It Matters, and What to Do Now
WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.
Articles & Source
Why Tripadvisor still matters for local SEO in 2026
Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust.
How To Prove PR Business Value With UTM Parameters & GA4 via @sejournal, @gregjarboe
Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world.
The post How To Prove PR Business Value With UTM Parameters & GA4 appeared first on Search Engine Journal.
5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
9 Best Free SEO Courses in 2026
Learn from industry experts with these free SEO courses that teach you how to grow search visibility.
What Is Landing Page Optimization? And How to Do It
Improve conversions with proven landing page optimization best practices. Plus, see real examples.
How To Build A ‘Feed-Only’ Performance Max Campaign
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly.
The post How To Build A ‘Feed-Only’ Performance Max Campaign appeared first on Search Engine Journal.
The Knot: My upcoming new book (and a course that’s already here)
The Knot, Problems Can Be Solved, will be available in September. And this week, I’m launching a video course that covers the ideas in the book. You can find the course, and how to get it at no extra cost, here. We’re surrounded by problems. Problems create the arc of our days, and solving them
WordPress Releases A Security Update Followed By A Bugfix via @sejournal, @martinibuster
WordPress security release 6.92 fixes 10 vulnerabilities but also causes some sites to crash, requiring bugfix release 6.9.3.
The post WordPress Releases A Security Update Followed By A Bugfix appeared first on Search Engine Journal.
Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now via @sejournal, @Michael_Resolve
Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods.
The post Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now appeared first on Search Engine Journal.