ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Articles & Source
Google expands Limited Ad Serving policy across all Ads
Google is introducing new qualification criteria based on trust signals, verification and account history.
Microsoft Advertising adds bulk editing for disapproved assets
Microsoft’s now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving policy issues.
YouTube tests image ads during horizontal mobile playback
YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.
Google Ads adds dedicated reporting for new customer acquisition
Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.
How business context changes AI recommendations
See how three AI models responded as business context became progressively richer for the same strategic challenge.
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.
The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.
What six perspectives reveal about demand generation in AI search
SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here’s what they agree on.
Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering via @sejournal, @martinibuster
Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more.
The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.
How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology
The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying.
The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.