Google Ads competitor analysis: A how-to guide (+ top tools)
Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.
Articles & Source
How to teach marketing
Trick title. There are at least three kinds of “marketing” we ought to be teaching: Most organized marketing instruction is about the first or second, with some online courses teaching hustle and hype, which I don’t count as marketing. My best work is about the third kind, the one where it all began. More here.
Google’s May Core Update Favored Pages That Match Intent via @sejournal, @MattGSouthern
Aleyda Solis analyzed US and UK SISTRIX data from Google’s May core update, finding visibility patterns tied to source type and market fit.
The post Google’s May Core Update Favored Pages That Match Intent appeared first on Search Engine Journal.
Google Launches Search Profiles For Creators With 100K Followers via @sejournal, @MattGSouthern
Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch.
The post Google Launches Search Profiles For Creators With 100K Followers appeared first on Search Engine Journal.
Google’s AI search optimization guide: what to do next
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
Google introduces Search profiles within Google Discover
These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Google Must Let Websites Opt Out Of AI Search Features In UK via @sejournal, @MattGSouthern
The UK’s CMA has imposed a new conduct requirement on Google Search, letting publishers opt out of AI features and requiring clearer content attribution.
The post Google Must Let Websites Opt Out Of AI Search Features In UK appeared first on Search Engine Journal.
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
Why so much SEO work no longer drives growth
Keyword research and on-page optimization still matter, but authority, distribution, and brand visibility now drive more organic growth.
You Can Finally Measure Content Alignment. That’s The Dangerous Part via @sejournal, @DuaneForrester
You can’t optimize content for a retrieval system you can’t measure. Here’s the measurement literacy gap practitioners need to close.
The post You Can Finally Measure Content Alignment. That’s The Dangerous Part appeared first on Search Engine Journal.