Google’s Liz Reid on AI search changes, query shifts, and AI slop
As queries grow longer and less keyword-driven, Google’s Search VP says AI is reshaping search intent, monetization, and content visibility.
Articles & Source
OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads via @sejournal, @MattGSouthern
OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance.
The post OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads appeared first on Search Engine Journal.
Google Adds View-Through Conversion Optimization To Demand Gen via @sejournal, @MattGSouthern
Google adds view-through conversion optimization to Demand Gen and expands Commerce Media Suite support.
The post Google Adds View-Through Conversion Optimization To Demand Gen appeared first on Search Engine Journal.
5 lessons from delivering bad SEO news to executives
Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results fall short.
Google tests “App Labs” hub for early ad features
Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.
How to use customer acquisition and retention goals in Google Ads
Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.
How to build an enterprise SEO strategy that actually gets buy-in
Want leadership to act on your strategy? Start with the right narrative, align to enterprise goals, and prove value early.
The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet via @sejournal, @DuaneForrester
Enterprise teams must run parallel SEO and AI workflows while building dedicated ownership and measurable transition frameworks.
The post The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet appeared first on Search Engine Journal.
Why Google Has Changed & Who’s Really Paying for It
Why Google is evolving into a more “engaging” platform, and what declining engagement from younger users means for search and publishers.
The post Why Google Has Changed & Who’s Really Paying for It appeared first on Search Engine Journal.