The steep part of the mountain

The end of the trail is usually difficult, but without the long and winding approach, there isn’t much of a mountain. The greatest hits reel and the stunning photographs leave out most of the hard work. There’s a lot to be said for showing up, one foot in front of the other. In fact, those

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Blueprint for a hypothetical martech “holding company” for a world where aggregation beats consolidation

For 13 years of the ever-expanding martech landscape, conventional wisdom has predicted that our industry would consolidate. That conventional wisdom has failed spectacularly. Or more accurately, the conventional wisdom of the software industry from 10, 20, 30 years ago has been disrupted by new dynamics, in a new environment. The barriers to creating software are a fraction of what…

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