GA4 adds AI Assistant channel for referral tracking
Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.
Articles & Source
How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
Google launches Ask Advisor across Ads, Analytics and Merchant Center
Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.
90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights
Discover the connection between traditional search results and AI mentions in this in-depth SEO research study for marketing insights.
The post 90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights appeared first on Search Engine Journal.
YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search via @sejournal, @brookeosmundson
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
The post YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search appeared first on Search Engine Journal.
Google Announces New Universal Cart At I/O via @sejournal, @brookeosmundson
Google introduced Universal Cart at Google I/O, a new intelligent shopping cart and agentic hub for shopping on Google.
The post Google Announces New Universal Cart At I/O appeared first on Search Engine Journal.
Google Brings AI Content Verification To Search via @sejournal, @MattGSouthern
Google expands SynthID verification to Search, allowing users to check whether content was AI generated.
The post Google Brings AI Content Verification To Search appeared first on Search Engine Journal.
Google Adds AI Agents To Search, Redesigns Search Box At I/O via @sejournal, @MattGSouthern
Google made Gemini 3.5 Flash the default model in AI Mode, redesigned the Search box, and announced Search agents coming this summer.
The post Google Adds AI Agents To Search, Redesigns Search Box At I/O appeared first on Search Engine Journal.
