How to build a 120-minute weekly SEO workflow that gets results
You don’t need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
Articles & Source
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages.
The post Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing appeared first on Search Engine Journal.
AI search is driving customers. Can you measure it? by CallRail
AI search is becoming a measurable source of customer discovery. Here’s what nearly 30 million calls reveal and what marketers should do next.
Backlist confusion
The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons. Broadway shows are attended by people who see three to ten shows a year, as well as folks going to their very first production. Supermarkets sell staples (like milk and
Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster
Google confirmed that meta descriptions are not a requirement, then explained why it’s not pointless to write them.
The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. appeared first on Search Engine Journal.
Search And Agents Are One Product. You Only Need One Playbook via @sejournal, @slobodanmanic
The « separate AEO strategy » consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build.
The post Search And Agents Are One Product. You Only Need One Playbook appeared first on Search Engine Journal.
Google Says AI Visibility Hinges On Content People Actually Want To Read via @sejournal, @martinibuster
Google says publishers who want to survive in AI Search need to start making content users actually want to read.
The post Google Says AI Visibility Hinges On Content People Actually Want To Read appeared first on Search Engine Journal.
The generic headline and the lazy slogan
If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong here” is not a positioning statement for a college seeking new students. It’s just noise. It also doesn’t help to mix weasel words with more weasel words and then add
Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard via @sejournal, @MattGSouthern
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here’s what the research and Google’s June update say.
The post Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard appeared first on Search Engine Journal.
Seeking a complement
One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a tool that will amplify their work and help them get to where they’re going. It’s not easy. It means you understand their goals, see them for who they are and