Google is testing « Ask YouTube, » a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal.
Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels.
The post Bing Previews AI Citation Share For Webmaster Tools appeared first on Search Engine Journal.
GoDaddy accidentally transferred someone’s domain name to someone else then refused to fix the problem.
The post GoDaddy Transferred A Domain By Mistake And Refused To Fix It appeared first on Search Engine Journal.
Ginny Marvin reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.
A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.
A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.
The post Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds appeared first on Search Engine Journal.
Adthena’s new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better.
The post The High CPC Paradox: When Expensive Clicks Are A Sign Of Success appeared first on Search Engine Journal.
