What is zero-click marketing? How to execute and measure it
Zero-click marketing is a content strategy for delivering value without requiring clicks to other pages.
Articles & Source
New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] via @sejournal, @lorenbaker
Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions.
The post New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions appeared first on Search Engine Journal.
Google Adds Post View Counts To Business Profiles via @sejournal, @MattGSouthern
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
The post Google Adds Post View Counts To Business Profiles appeared first on Search Engine Journal.
Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] via @sejournal, @hethr_campbell
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended.
The post Is Your Local SEO Strategy Ready For Google’s Next AI Updates? appeared first on Search Engine Journal.
Content marketing success falls to 12-year low: Survey
AI isn’t hurting content performance. Dropping proven content strategies is the bigger reason content isn’t delivering, survey suggests.
Everyone Is Quoting The Same Number And Getting Different Answers via @sejournal, @DuaneForrester
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals.
The post Everyone Is Quoting The Same Number And Getting Different Answers appeared first on Search Engine Journal.
How to do keyword research with Claude and Semrush
Learn how to use Claude and the Semrush MCP to find keyword ideas based on what your audience is saying.
Amazon pilots ChatGPT Ads through its DSP
Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.
Things are humming
The Knot is coming. On sale today, a limited-edition pennant made by hand in Buffalo… The five-pack from Porchlight (with bonus Spindex) is still available as well. The launch event on September 21 is fully sold out. Spotify chose The Knot as an editor’s pick this month, and the Next Big Idea Club shortlisted it