How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
Articles & Source
How Do I Keep Control As Platforms Automate My Account? – Ask A PPC via @sejournal, @navahf
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
The post How Do I Keep Control As Platforms Automate My Account? – Ask A PPC appeared first on Search Engine Journal.
When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
YouTube Gives You Feedback On Shorts Before Publishing via @sejournal, @MattGSouthern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
The post YouTube Gives You Feedback On Shorts Before Publishing appeared first on Search Engine Journal.
OpenAI reportedly blocks rival AI tools from advertising in ChatGPT
OpenAI is reportedly blocking ads for competing image and audio AI tools from running inside ChatGPT.
Google Launches Meridian GeoX Globally via @sejournal, @brookeosmundson
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
The post Google Launches Meridian GeoX Globally appeared first on Search Engine Journal.
Google Expands Data Manager And Adds Uplift Measurement via @sejournal, @brookeosmundson
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.
The post Google Expands Data Manager And Adds Uplift Measurement appeared first on Search Engine Journal.
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
How to use multiple MMMs to make better paid media decisions
Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.
How Local Businesses Can Build Visibility In AI Search via @sejournal, @lorenbaker
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search.
The post How Local Businesses Can Build Visibility In AI Search appeared first on Search Engine Journal.