How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
Articles & Source
YouTube testing new search experience, Ask YouTube
YouTube calls it a « conversational search experience to complement how you already search on YouTube. »
APAC Search Strategy Goes Beyond Google & Baidu via @sejournal, @motokohunt
Fragmentation, local engines, and bundled AI tools are redefining competition in APAC, making multi-system visibility the new benchmark for search success.
The post APAC Search Strategy Goes Beyond Google & Baidu appeared first on Search Engine Journal.
New to PPC? 7 tips to build skills and confidence fast
Cut through PPC complexity with practical tips on testing, AI, and reporting so you can make smarter decisions from day one.
Where PPC and SEO teams lose control in branded search by Bluepear
Hidden SERP shifts may be draining your brand performance. See how aligning PPC and SEO shows what’s stealing clicks and driving up costs.
Puddles
When there is motion, it creates an impact of the environment. First, the path is barely noticeable. But then, others see the hint of a path and walk on it, making it more clear. Finally, the path becomes the route. Sometimes there’s a small rut. But a rut shifts gravity and wheels or feet land
AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] via @sejournal, @hethr_campbell
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics.
The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More appeared first on Search Engine Journal.
AI Search Success: How To Benchmark Website Performance In Your Industry via @sejournal, @DebugBear
Find out how a benchmark can guide you in optimizing your site for better visibility and user experience in search results.
The post AI Search Success: How To Benchmark Website Performance In Your Industry appeared first on Search Engine Journal.
How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @sejournal, @hethr_campbell
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified leads.” “Without clear attribution,…
Google Tests ‘Ask YouTube’ Conversational Search Experiment via @sejournal, @MattGSouthern
Google is testing « Ask YouTube, » a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal.