Microsoft rolls out applied Performance Max learning path
Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise.
Articles & Source
44% of ChatGPT citations come from the first third of content: Study
ChatGPT pulls most from early sections, favoring direct definitions, balanced tone, and dense entities, new research finds.
Google Ads adds Results tab to show impact of applied recommendations
Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results.
AI search KPIs: Focus on inclusion, not position
AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility strategy.
Are Citations In AI Search Affected By Google Organic Visibility Changes? via @sejournal, @lilyraynyc
An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatGPT hit hardest.
The post Are Citations In AI Search Affected By Google Organic Visibility Changes? appeared first on Search Engine Journal.
Perplexity stops testing advertising
Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.
How to apply ‘They Ask, You Answer’ to SEO and AI visibility
AI rewards clarity over spin. Map real buyer questions on pricing, problems, and reviews to win trust, citations, and sales.
A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results via @sejournal, @hethr_campbell
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process.
The post A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results appeared first on Search Engine Journal.
How to build AI confidence inside your SEO team
From shared tool selection to celebrating wins, here are four practical ways to reduce fear and turn AI into a strategic partner.
Enterprise SEO Operating Models That Scale In 2026 And Beyond via @sejournal, @billhunt
Move SEO upstream into leadership decisions to safeguard visibility, enforce standards, and scale sustainable search performance.
The post Enterprise SEO Operating Models That Scale In 2026 And Beyond appeared first on Search Engine Journal.