Starting Or Steering The Wave
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
The post Starting Or Steering The Wave appeared first on Search Engine Journal.
Articles & Source
Stop paying for traffic: The enterprise CMO’s guide to ROI-driven SEO
The new search playbook ties content to revenue: win AI recommendations, cut defensive ad spend, and hold agencies to P&L results.
AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse via @sejournal, @MattGSouthern
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation.
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Google Search Ads in 2026 require a different kind of audit
Google Search Ad audits must now rebuild the visibility automation removed. Here’s how. (A response to Google’s Ads Decoded podcast.)
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse via @sejournal, @brookeosmundson
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
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Google Says They Deploy Hundreds Of Undocumented Crawlers via @sejournal, @martinibuster
Google’s Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented.
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“It’s faster to just do it myself”
Here’s a simple rubric for outsourcing: If you’re never going to need to do this again, and it’s easier to do it than to instruct someone else to do it, by all means, do it yourself. If doing it yourself will give you joy or satisfaction that is greater than the productivity boost you’ll get
Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases via @sejournal, @martinibuster
Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid.
The post Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases appeared first on Search Engine Journal.
Google leaves door open to ads in Gemini
A senior Google executive says the company is « not ruling out » ads in its Gemini AI app — a notable reversal from denials made just months ago.
Google AI Overviews cut search clicks 42%: Report
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.