Organic traffic is still worth tracking — just not all of it
Not every organic visit deserves equal weight anymore. Here’s how to focus SEO reporting on high-intent pages and business impact.
Articles & Source
Velocity: What the Googlers not on stage said at I/O 2026
Google I/O 2026 felt like a victory lap. Here’s what the conversations behind the demos actually revealed.
‘Fix everything’ is the wrong SEO strategy
Audit tools flag everything equally, but SEO success depends on prioritization. Focus on the changes that actually drive growth.
Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse via @sejournal, @MattGSouthern
Google launched the May core update, redesigned Search around AI at I/O, released its first AI Mode usage data, and sent mixed signals on llms.txt.
The post Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse appeared first on Search Engine Journal.
Google’s AI search guidance is naive and self-serving
Here’s why you should take all of Google’s latest guidance on optimizing for AI search with a grain of salt.
Ecommerce marketing: 10 strategies for search and AI in 2026
10 ecommerce marketing strategies for 2026, from SEO and email to AI search and shopping assistants.
WordPress 7.0 Faces Security Concerns Over AI API Keys via @sejournal, @martinibuster
WordPress 7.0 exposes AI API keys worth thousands of dollars. Security researcher says there « will be an absolute rush by hackers to steal » them.
The post WordPress 7.0 Faces Security Concerns Over AI API Keys appeared first on Search Engine Journal.
The second thing
It’s useful and satisfying to have people go along with your wishes and your taste. But hoping that they’ll be delighted to do so and thank you for pointing out their previous errors might be asking for too much. It’s one thing for people to act as if you’re right. It’s a whole other thing
When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris
How marketing leaders can translate search metrics into business outcomes, sharper reporting, and stronger executive confidence.
The post When Marketing Leaders Can’t Explain Search Performance appeared first on Search Engine Journal.
Google Begins Rolling Out May 2026 Core Update via @sejournal, @MattGSouthern
Google began rolling out the May 2026 core update, the second broad core update this year. It may take up to two weeks to complete.
The post Google Begins Rolling Out May 2026 Core Update appeared first on Search Engine Journal.