Perplexity’s Comet for iOS uses Google Search by default
Perplexity’s iOS browser defaults to Google for navigation and local queries, while its assistant handles summaries, research, and actions.
Articles & Source
Microsoft Advertising simplifies automated bidding setup
Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key controls intact.
Google expands its Universal Commerce Protocol to power AI-driven shopping
Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.
Google Expands UCP With Cart, Catalog, Onboarding via @sejournal, @MattGSouthern
Google’s Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins simplifying Merchant Center onboarding.
The post Google Expands UCP With Cart, Catalog, Onboarding appeared first on Search Engine Journal.
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
Multi-location SEO strategy: Stop competing with your own content
Content overlap, unclear ownership, and poor planning can limit growth. Learn how to align corporate and local SEO efforts.
The Content Moat Is Dead. The Context Moat Is What Survives via @sejournal, @DuaneForrester
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context.
The post The Content Moat Is Dead. The Context Moat Is What Survives appeared first on Search Engine Journal.
Your SEO maturity score doesn’t measure what you think it does
VGMM scoring reveals governance gaps, single points of failure, and whether your SEO can scale beyond individual expertise.
What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO via @sejournal, @HelenPollitt1
Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis.
The post What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO appeared first on Search Engine Journal.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.