Is Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly.
The post The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call appeared first on Search Engine Journal.
Data ties higher AI detector scores to lower positions and to fewer pages in Google’s index, though heavily flagged pages still rank in top 10.
The post Google Rankings Link Higher AI Scores To Lower Positions appeared first on Search Engine Journal.
Google’s DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site’s anti-bot defense against AI crawlers.
The post Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web appeared first on Search Engine Journal.
Google’s AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.
Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.
Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.
Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.
The post Why Data Integrity Is The New Technical SEO: From Crawling To Trust appeared first on Search Engine Journal.
See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.
If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.