EU signals imminent decision on Google DMA probe
The EU’s imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
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How AI-generated content performs in Google Search: A 16-month experiment
Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.
Google is blocking duplicate Lookalike audience lists
From April 30, Google will block the creation of duplicate Lookalike user lists in the Google Ads API, returning an error code for any violations.
ChatGPT ads pilot leaves advertisers without proof of ROI
ChatGPT ads offers almost no performance data or targeting capabilities, leaving early advertisers unable to prove their spend is working.
Why zero-click search doesn’t mean zero influence
Zero-click changes how visibility works, not where knowledge comes from. Here’s why first-party content still matters.
3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live via @sejournal, @theshelleywalsh
Stop chasing rankings and start building visibility that matters with three practical strategies for SEO in 2026.
The post 3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live appeared first on Search Engine Journal.
Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
AI is squeezing marketing agencies from both sides
Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under scrutiny.
Google ads are showing identical website stats across multiple advertisers
Identical web statistics are appearing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.
7 Google Ads Shortcuts Every PPC Manager Should Be Using via @sejournal, @brookeosmundson
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities.
The post 7 Google Ads Shortcuts Every PPC Manager Should Be Using appeared first on Search Engine Journal.