AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders.

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This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.

The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on Search Engine Journal.

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Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

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Shopify’s Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility.

The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal.

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Learn how law firm SEO can help your legal practice improve its online visibility and get more clients.

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New data shows an increase in AI assistant crawling alongside declining AI model training access.

The post More Sites Blocking LLM Crawling – Could That Backfire On GEO? appeared first on Search Engine Journal.

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52 years ago, Apple’s 1984 ad ran on the Super Bowl. Once. It’s generally considered the most effective ad of its kind, creating a legend and also a trap. Was this ad the reason the Mac is still around? Or was it Regis McKenna’s work in getting Steve on the cover of more than 20

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YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts.

The post YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 appeared first on Search Engine Journal.

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Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families.

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Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.

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